Tech Enthusiasts Drive Restaurant Sales

In food commerce today, PYMNTS research reveals that today’s restaurants rely on tech enthusiasts to keep orders going, and that in-restaurant technologies can keep those consumers coming back for more. Plus, Sawsan Abublan, CEO and co-founder of fast-food brand Shawarma Press, discusses how grocery stores can power restaurant brands.

Tech Enthusiasts are Twice as Likely as Digital Reluctants to Be Restaurant Superfans

Tech enthusiasts are more likely than their less-connected counterparts to shop at restaurants several times a week, research from this month’s edition of PYMNTS’ Digital Divide study, “The Digital Divide Report” found. : Technology As A Catalyst For Restaurant Purchases”, created in collaboration with Paytronix.

Restaurants attract tech-seeking consumers with QR code payments and self-service kiosks

To reach consumers today, physical restaurant spaces must provide an experience that can withstand the frictionless convenience of digital ordering. After all, a large portion of consumers would spend more if they were offered digital features when they enter restaurant stores, the results of this month’s edition of PYMNTS’ Digital Divide study revealed, ” The Digital Divide Report: Technology As A Catalyst For Restaurant Purchases”, created in collaboration with Paytronix.

Supermarket locations allow restaurants to increase frequency and reach new customers

Sawsan Abublan, CEO and co-founder of Shawarma Press, a small fast-casual Mediterranean-style chain that recently opened its second location inside a Walmart store, talks with PYMNTS about how the blurring of lines between the restaurant and grocery store is enabling the brand to drive sales and attract more consumers into the fold.

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NEW PYMNTS DATA: 70% OF BNPL USERS USE BANK PAYMENT OPTIONS, IF AVAILABLE

On: Seventy percent of BNPL users say they would prefer to use the installment plans offered by their banks – if only they were made available. PYMNTS’ Banking On Buy Now, Pay Later: Installment Payments and the Untapped Opportunity of FIssurveyed over 2,200 US consumers to better understand how consumers view banks as BNPL providers in a sea of ​​BNPL pure-players.

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