Selling rates of on-site restaurants lagged last year, Nielsen CGA


Data indicates that on-premise restaurant sales rates in the United States remain at about half of what they were a year ago for the week ended December 5, according to a Nielsen CGA track of outlets who remained open and operational.

New York-based Nielsen CGA’s RestauranTrak data set released on Thursday revealed that the speed of sales in the on-premise channel was down 48% year-over-year for the week ended December 5, the company said. company.

“The speed of sales is the rate of sale,” said a spokesperson for Nielsen CGA, “which means we’re not saying total on-site sales in the United States (including all of the industry – all bars, restaurants, bars, etc., including those that closed) is negative 48% year-on-year.

“Instead, we are specifically saying that for the outlets that we measure that are still operational, sales are down 48% on average for the one-week period ending December 5 compared to the same week a year ago, ”the spokesperson said. noted.

RestauranTrak data is derived from Nielsen CGA’s Check-Level Insights Pool, or CLIP, which is derived from approximately 10,000 transaction-level point-of-sale flows from a demographically balanced set of on-premise facilities owned in largely independently. “These establishments share this data directly with Nielsen CGA,” said the spokesperson.

The Nielson CGA RestauranTrak report took a closer look at five of the most populous states: California, Florida, Illinois, New York, and Texas.

The speed of sales during the week ended December 5 was down 14% from the week ended November 28. Nielsen CGA said California was “the only one of the five states analyzed to experience a decline during this period as restrictions across the state tighten.” the company said.

The speed of sales is down 49% year over year (comparing the week ending December 5 to the same week a year earlier.)

The speed of sales increased 3% from the week ended November 28.

The speed of sales was down 19% year-on-year (comparing the week ending December 5 to the same week a year earlier).

The speed of sales increased 1% from the week ended November 28.

The speed of sales was down 70% year-on-year (comparing the week ending December 5 to the same week a year earlier).

The speed of sales increased 4% from the week ended November 28.

This follows two straight weeks of a 15% drop statewide.

The speed of sales is down 60% year over year (comparing the week ending December 5 to the same week a year earlier).

The speed of sales increased 13% from the week ended November 28.

Matching the Florida numbers, the speed of sales was down 19% year-over-year (comparing the week ending December 5 to the same week a year earlier).

New York Gov. Andrew Cuomo said on Friday that New York City would shut indoor restaurants indefinitely on Monday as COVID-19 hospitalizations increased.

Nielsen Holdings PLC, a data analytics company, launched Nielsen CGA’s RestauranTrak in November 2019 as a benchmarking platform for foodservice operators in the United States

Nielsen CGA’s most recent Site Impact Report, along with other special reports released in recent weeks, are available on the Nielsen CGA website.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless



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