Sales of restaurant chains drop 8% in 2020


The country’s largest restaurant chain was hit last year, according to a new report from management consulting firm Technomic.

Not surprisingly, the COVID-19 pandemic was the main reason for the losses, as consumers changed their eating habits and consumed more meals at home. But the degree of the losses varied with some chains – namely McDonald’s, Chick-fil-A and Domino’s – all achieving positive sales figures.

“Disrupted by the COVID-19 pandemic, the top 500 restaurant chains saw their sales fall by $ 27 billion in 2020, a drop of more than 8% compared to 2019”, explains Kevin Schimpf, research director senior at Technomic. “While many small chains and independent restaurants have struggled to stay in business over the past year, the market share of the industry’s largest chains has grown significantly. “

According to a statement accompanying the report, site closures among the top 500 chains were “relatively minimal,” reducing the overall footprint by just 2%. Chicken chains, including Wingstop, Popeyes, and Raising Cane’s, have all had strong years; the report says sales growth for chicken chains “has hit double digits.”

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The results – focused on a smaller group of establishments – show a smaller loss in sales than a December survey by the National Restaurant Association Research Group, which reported a 36% drop in sales revenue among 87% of its stores. full service restaurants, which included independent restaurants. , chains and franchised establishments.

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