Launch of the survey on the monitoring of menu prices in the chain’s restaurants


DENVER – (COMMERCIAL THREAD) – Restaurant supply chain cooperative SpenDifference has launched the latest survey as part of its ongoing menu price tracking study program. Executives of American restaurant chains are invited to 10 question survey. Entrants will be entered into a raffle to win a $ 100 Amazon gift card and receive a free copy of the results. All responses will be kept confidential.

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This is SpenDifference’s fourth survey examining chain menu pricing strategies. The questions focus on recent changes, as well as plans for the remainder of 2014 and 2015. Other topics include strategies used by chains to control costs, as well as menu pricing issues, ranging from food and labor at health care costs.

“Business intelligence and data are increasingly essential to the competitiveness of restaurant chains,” said Maryanne Rose, President and CEO. “Today, menu pricing is one of the biggest challenges for most operators. This survey is a very useful tool that helps them design strategies to improve their sales and results.

SpenDifference’s latest menu price survey, conducted this spring, found that 51% of restaurants surveyed made no price adjustments in the first quarter of the year. However, 93 percent of chains planned to increase prices this year by an average of 2.1 percent. “Since then, a number of unforeseen challenges have put even more pressure on channel costs,” Rose said. “At the same time, we know that they have been very hesitant to raise prices, so it will be interesting to see if they finally hit a tipping point.”

Results of the previous survey are here.

About SpenDifference

Denver-based SpenDifference, LLC, partners with catering companies of various sizes, providing full supply chain support. She currently works with more than 20 national and regional chains which represent more than 1.2 billion dollars annually in purchases. Visit www.spendifference.com
for more information.

Link to the survey: http://survey.constantcontact.com/survey/a07e9s81sa9hzlptoox/start


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