Impossible Foods growth accelerates as restaurant sales rebound and retail orders increase

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Since the onset of the COVID-19 pandemic, Impossible Foods has grown its grocery store footprint more than 30-fold — and the leading food-tech startup is on track to increase retail availability 50-fold. detail throughout 2020.

Impossible Burger was sold in just 150 grocery stores in March. Impossible Foods’ award-winning plant-based burger is now available at more than 5,000 grocery stores in the contiguous 48 states, including the nation’s largest grocery chain, Kroger, as well as Albertsons, Fred Meyer, Gelson’s, Safeway, Vons, Wegmans and many more.

Last month, Ahold Delhaize-owned stores on the East Coast – including Giant, Giant Martin’s and Stop & Shop – began selling Impossible Burger. And Impossible Foods’ flagship product will debut at more retailers throughout the summer.

While restaurant sales plummeted in March as states imposed strict shelter-in-place orders and thousands of restaurants suspended dine-in service, sales at Impossible Foods restaurants have seen steady growth d week to week since April. In fact, May was the strongest month this year for restaurant sales, and then June set a new record.

“Impossible Foods’ goal is to transform the global food system. To do this, Impossible Burger needs to be available wherever people buy cow beef,” said Impossible Foods President Dennis Woodside. “Impossible Burger has always been delicious and nutritious – and this summer we’re making sure it’s ubiquitous too.”

Last month, Impossible Foods launched its second product since launching Impossible Burger in 2016. Impossible Sausage Made From Plants is now on sale in more than 22,000 restaurants nationwide, including major US chains and most popular guests.

To find out where to buy Impossible Foods products, Click here.

Click, Cook, Repeat: The Convenience of Online Delivery

In addition to purchasing Impossible Burger at over 5,000 grocery stores coast-to-coast, fans can also purchase convenient, family-friendly amounts directly from Impossible Foods. e-commerce sitewhich offers packages starting at $49.99 (plus tax).

Orders come with compostable and recyclable packaging, free shipping (for orders $75+), and door-to-door delivery. After launching the direct-to-consumer site in June, the company quickly received orders in the lower 48 states without advertising. More than nine in 10 shoppers from the direct-to-consumer site say they intend to purchase Impossible Burger from the site again.

As of last week, Impossible Burger became available through an online grocery delivery company imperfect foods, which delivers food to customers’ doorsteps every week. Known for eliminating waste by redirecting “ugly goods,” Imperfect Foods expanded in 2019 to include a wide variety of everyday and specialty items – from coffee and canned goods to salsa and steak. When asked what additional items they wanted in their weekly delivery, Imperfect Foods loyal customers massively requested Impossible Burger.

Also this month, Impossible Burger makes its menu debut for home cook, a meal kit delivery company. Home Chef offers a variety of rotating weekly menu items and will now include Impossible Burger as a “Customize it” menu choice. Impossible Burger is available nationwide at and customers can also order Impossible Burger from’s grocery delivery service.

Inaugural cookbook already a bestseller

Today marks the official launch of Impossible™: The Cookbook (Chronicle Books, $29.99), which features 40 impossible dishes from some of America’s biggest food trendsetters.

Pre-orders have been rolling in since May, and the cookbook has already been named the #1 Best Seller in’s Burger & Sandwich Recipes category and New Release #1 in Sustainable Living and Vegan Cooking. You can now order online at Barnes & Nobles, Target, walmart, Powell’s booksand Library. Consumers can also browse IndieBound to find a local independent selling the book.

The Official Impossible Cookbook highlights the ease and versatility of using the Impossible Burger in the kitchen. Along with an overview of the company’s mission to create a more sustainable food system, the book includes recipes for savory entrees such as Moroccan Impossible Cigars, Churrasco Skewers with Chimichurri, and Jamaican patties with calypso sauce — as well as lattices in the center of the plate such as Thai Laab with fresh herbs, Turkish spice sandwiches with garlic sauce, and Mapo tofu from Sichuan. The cookbook includes an entire chapter devoted to burgers.

The recipes – hailed as a “crowd-pleasing chart that could help cure many hangovers” — come from some of the world’s greatest chefs and personalities, including Traci Des Jardins (Gardener, San Francisco), Tal Ronnen (Crossroads Kitchen, Los Angeles), Michael Symon (B Spot Burgers, Cleveland), Chris Cosentino (Cockscomb , San Francisco), Brad Farmerie (Saxon + Word, New York) and May Chow (Little Bao, Hong Kong). The cookbook also features recipes and ideas from food and beverage experts such as Tanya Holland (Brown Sugar Kitchen, Oakland), Kwame Onwuachi (Kith and Kin, Washington DC) and Eric Wareheim (Las Jaras Wines, Sevastopol).

For every Impossible™: The Cookbook sold on Amazon in 2020, Impossible Foods is donating $3 to No child is hungry®, joining efforts to help feed children – during school closures and throughout the year. No Kid Hungry’s mission is to end child hunger in America by ensuring that all children get the healthy foods they need every day to thrive.

Delicious, nutritious, ubiquitous

Appointed top vegetable burger New York Times and a favorite of Illustrated Cookimpossible burger rivals cow ground beef for taste, and it’s also nutritious and versatile in any ground meat recipe, including stews, chili, sauces, braises, ground meats, meatballs, meat pies, or any other beefy menu item. It’s easy to cook on an outdoor grill, flat top, Instant Pot, high-speed oven, steamer, or sauté pan.

Impossible Burger contains as much protein and bioavailable iron as a comparable serving of cow ground beef. A 4-ounce serving of Impossible Burger contains 0 mg of cholesterol, 14 g of total fat, 8 g of saturated fat, and 240 calories. (A conventional 4-ounce “80/20” cow-sourced patty has 80 mg of cholesterol, 23 g of total fat, 9 g of saturated fat, and 290 calories.)

Impossible Burger contains no animal hormones or antibiotics and is certified kosher, halal and gluten-free. And because it’s made from plants and bio-engineered, it uses 96% less land, 87% less water and 89% fewer greenhouse gas emissions than beef. conventional from cows.

Home Chefs can also connect to Impossible Foods Impact Calculator to find out exactly how much land, water and emissions they saved by using Impossible Burger instead of ground beef from cows.

About Impossible Foods:

Based in California’s Silicon Valley, Impossible Foods makes delicious, nutritious meat and dairy products from plants – with a much smaller environmental footprint than meat from animals. The private food-tech startup was founded in 2011 by Patrick O. Brown, MD, Ph.D., professor emeritus of biochemistry at Stanford University and former Howard Hughes Medical Institute researcher. Investors include Mirae Asset Global Investments, Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital and Open Philanthropy Project.

Impossible foods were Company of the Year by Inc. Magazine and one of Time Magazine’s 50 Genius Companies. The flagship product, Impossible Burger, was named best vegetable burger according to the New York Times and received the Food and Beverage Awards (FABI) of the National Restaurant Association.

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