70% of small restaurant sales come from food delivery apps: survey
SEOUL, Sep 23 (Korea Bizwire) — A considerable portion of the revenue generated by small restaurants and bars in South Korea comes from food delivery apps, a survey found on Thursday.
The Small Enterprise and Market Service conducted a survey of 300 small restaurants and bars, which showed that they had been using delivery apps for an average of 3.1 years and were using an average of 2.5 different delivery apps simultaneously.
Sales from food delivery apps accounted for 69.3% of total sales.
In order of popularity, small restaurants and bars were most likely to use Baedal Minjok (92%), followed by Yogiyo (65.3%) and Coupang Eats (57.7%).
Respondents were the least satisfied with the service provided by Baedal Minjok (3.04 points). Yogiyo scored 3.42 points, public delivery apps 3.33 points and Coupang Eats 3.26 points.
At 78%, the vast majority of small restaurant and bar owners who responded to the survey said they had struggled due to poor reviews.
Difficulties included blaming the restaurant for what the consumer did, bad reviews, and unreasonable demands in exchange for a review.
Only 8.3% of small restaurants and bars received support from delivery app companies.
Ashley Song ([email protected])